About
Thoughtful Design.
Distinctive Brands.
I'm an independent graphic designer specialising in brand identity, packaging, publication and digital design. I work with businesses in the Waikato and Auckland, as well as clients across New Zealand and internationally.
Services
Multidisciplinary design
From building a brand from the ground up to refreshing and refining an existing identity, I work across the details that make a brand feel considered and cohesive.
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Whether you're starting from scratch or your existing identity needs some attention, I create distinctive brand identities that give your business a clear visual voice. From logos and typography through to colour, imagery and supporting brand elements, I build identities designed to work across the places your brand needs to show up.
Brand identity
Logo refinement
Art direction
Visual systems
Brand guidelines
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Packaging is where a brand has to work particularly hard. I create packaging design systems that balances strong visual ideas with the practicalities of production, from initial concepts and layouts through to print-ready artwork.
Packaging system design
Product graphics
Labels, finishes, experience
Print production
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I design digital experiences that feel like a natural extension of the brand — from websites and landing pages to web apps and digital interfaces. That includes working within platforms like Figma, Squarespace as well as designing the visual experience from the ground up.
Custom website design supporting web developers in Webflow, Wordpress, Shopify
Custom Squarespace websites
Mobile & Desktop App design
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Not every project needs a complete rebrand. I also work on the everyday design that keeps a business looking consistent and considered — from presentations and publications to campaigns, signage, illustration and marketing materials.
Campaigns
Pitch Decks
Publications
Annual Reports
Presentations/Slide Decks
Illustration
Signage Installation
Marketing Collateral
Kind Words
Featured Projects